Nick WalshFounder & CEO
Global Agency & Brand Leadership
Building stronger
agency ecosystems
for you.
Migrate is on a mission to build stronger agency ecosystems by giving you greater visibility and better access to world-class independent specialists.
Establish
We establish and differentiate high-performing independent agencies in the Middle East to fill key capability gaps.
Connect
We connect you with agencies through curated platforms and networks, informed by insight and precise matching.
Grow
We accelerate growth through strategic, high-impact partnerships that deliver meaningful results.
We are the voice of the missing middle, championing specialist capabilities and creating
long-term partnerships built for lasting impact.
The Missing MiddleA better
A better
balance in
the agency
landscape.
A healthy market needs choice, not just between networks and boutiques, but a strong, credible middle ground in between.
This is the Missing
Middle: independent,
mid-sized agencies
that combine:
Deep specialist expertise
Senior-led, high-quality delivery
Agility to adapt and scale
Individually, these
agencies are
experts in their
disciplines.
Together, they deliver more effective, integrated,
and impactful outcomes that drive real growth.
Many of these agencies are
overlooked, not due to capability, but
due to the complexity of managing
multiple specialist partners.
This is where Migrate
bridges the gap.
People
Built on experience. Connected through the industry.
Migrate is uniquely positioned to help you build a high-performing agency ecosystem through experienced leadership, deep industry connections, the Alliance of Independent Agencies Middle East, and a curated independent agency directory.
Leadership Team
Built on
experience.
Designed for
impact.
A leadership team combining global network experience, independent agency expertise, and deep regional knowledge, bringing both strategic perspective and operational execution.
Each brings 20+ years of experience, creating a balance of vision, strategy, commercial, and operational leadership.
Lisa HaddadCo-Founder & COO
Operational leadership & Independent growth
Alex JevonsCo-Founder & CSO
MENA Media Expertise & Growth Strategy
Dan FormanCo-Founder & CFO
Global Operations & Commercial Strategy
Industry Network
Backed by a senior network of advisors, operators, and specialist partners, Migrate brings together deep local insight and global expertise to strengthen decision-making and deliver better outcomes for you.
Extending
expertise beyond
the core team.
Connecting you to the
region’s leading
independent agencies.Connecting
you to the
region’s leading
independent agencies.
The Alliance of Independent Agencies Middle East, powered by Migrate, is the regional expansion of the established UK network, bringing a proven model of collaboration and capability-building to create a community that champions independent agencies across the region.
Community
A trusted network of independent agencies growing together.
Connectivity
Collective strength to unlock shared opportunity and growth.
Capability
World-class training and benchmarking strengthen teams to scale sustainably.
The Alliance creates opportunities to engage directly with the independent agency community through curated introductions, events, training participation, and collaborative industry initiatives.
Explore the Alliance
MigrateIndex
A smarter way to discover
and evaluate agencies.
Migrate's independent agency directory, MigrateIndex is a structured, insight-led platform designed to help you discover, filter and compare agencies across the Middle East, building a more effective agency ecosystem.
Discover MigrateIndexThis is more than
a directory, it’s a
decision-making tool.
The platform provides visibility into the independent marketing landscape, bringing together high-quality agencies and martech solutions that are often harder to access through traditional channels.
MigrateIndex
Two ways to use it.
Explore the
market
independently.
Access a complete view of the independent
agency landscape, discover, filter and
evaluate the right specialists with confidence.Access a complete view of the independent agency landscape, discover, filter and evaluate the right specialists with confidence.
Build the right
partnerships
with Migrate.
Go further with structured support to define,
curate and connect with the right agencies
through Response for Partnerships.
Response For Partnerships
A more effective
approach to
agency selection.
The traditional RFP process can be
time-consuming and resource-intensive, often
limiting visibility of the full agency landscape
and making it difficult to identify the right
long-term partners.
As a result, many highly capable independent
agencies, particularly within the missing
middle, are underutilised, despite offering
strong expertise, agility, and efficient
commercial models.
Simple for you.
Structured behind
the scenes.
For you, the process is straightforward and efficient.
Behind the scenes, Migrate manages a highly curated, multi-stage process, from defining your needs through to partner selection and onboarding.
Designed to reduce internal resources and improve decision quality, ensuring the right partner is selected from the outset. Delivering faster decisions, broader access to high-quality agencies, stronger alignment, and more accountable partnerships.
Let’s start the conversation
How we work with you.
We offer multiple ways to build the right agency partnerships,
depending on the level of support you need.
Complimentary Partnership Access
MigrateIndex
Explore the independent agency landscape.
Access MigrateIndex, our dedicated directory, to discover and evaluate independent agencies across the region.
Filter by capability, sector, and location, and connect directly with the partners most relevant to your needs.
Partnership Matching
A simple way to connect with the right agencies.
We provide a curated longlist of independent agencies aligned to your brief.
You shortlist, we connect you to the agencies, and support you through the RFP process.
Paid Partnership Engagement
Request for Partnerships
A more structured approach to agency selection. For brands looking for deeper support, Request for Partnerships provides a more considered, end-to-end approach to identifying and building the right agency relationships. We offer three levels of support.
Strategic Clarity
Bringing structure and direction to your brief through workshops, templates, and advisory input, ensuring a clear foundation for decision-making.
Curated Selection
End-to-end management of the process, from defining your requirements and curating the right agencies, through to facilitation, alignment, and final selection.
Integrated Partnership
Ongoing support as a long-term partner, managing your agency ecosystem, orchestrating multiple partners, and supporting continuous performance.
Trusted by brands.
Experienced in practice.
“Working with Migrate brings clarity to that process. Their knowledge of the market, combined with a genuine understanding of our business, helps us identify agency partners that align with both our objectives and our culture. What I value most is that they don't simply make introductions. They challenge our thinking, share independent perspectives and focus on building the right long-term partnerships rather than delivering a shortlist of familiar names.”
Insights &
Perspectives.
Explore Migrate’s latest thinking, industry
perspectives, and conversations shaping
the future of agency ecosystems in the
Middle East.Explore Migrate’s latest thinking, industry perspectives, and conversations shaping the future of agency ecosystems in the Middle East.
The industry doesn't need better pitches; it needs better standards
"If the industry expects a better pitches and partnership with clients, it must behave more like a partner itself," says Migrate's Nick Walsh.
Independent agency CEOs call out the industry’s biggest challenges
Alliance of Independent Agencies Middle East held its first CEO Summit, where leaders discussed the future of client-agency partnerships.
Start your journey to a stronger agency ecosystem today.
perspectives Migrate brings to navigating the region.