Nick WalshFounder & CEO
Global Agency & Brand Leadership
Building stronger
marketing ecosystems
for you.
Migrate is on a mission to build stronger marketing ecosystems by giving you greater visibility and better access to the right growth opportunities across the Middle East.
Establish
We partner with international independent specialist agencies, establishing them in the region to fill capability gaps and build locally relevant positioning.
Connect
We connect you with brands through curated platforms, networks, and industry ecosystems.
Grow
We help you grow through stronger market visibility, sharper positioning, and better-fit commercial opportunities.
We are the voice of the missing middle, championing specialist capabilities, better-fit
partnerships, and stronger outcomes for agencies and brands
The Missing MiddleA better
A better
position in
the agency
landscape.
A healthy market needs choice, not just between networks and boutiques, but a strong, credible middle ground in between.
This is the Missing
Middle: independent,
mid-sized agencies
that combine:
Deep specialist expertise
Senior-led, high-quality delivery
Agility to adapt and scale
Individually, you are
experts in your
disciplines.
Together, you can deliver more
effective, integrated, and impactful
outcomes that drive real growth.
You are overlooked, not due to capability, but
due to limited visibility, restricted access to
the right opportunities, and the complexity of
building effective partnerships.
This is where Migrate
bridges the gap.
People
Built on experience. Connected through the industry.
Migrate is uniquely positioned to support your growth in the region through experienced leadership, deep industry connections, the Alliance of Independent Agencies Middle East, and a curated independent agency platform.
Leadership Team
Built on
experience.
Designed for
impact.
A leadership team combining global network experience, independent agency expertise, and deep regional knowledge, bringing both strategic perspective and operational execution.
Each brings 20+ years of experience, creating a balance of vision, strategy, commercial, and operational leadership.
Lisa HaddadCo-Founder & COO
Operational leadership & Independent growth
Alex JevonsCo-Founder & CSO
MENA Media Expertise & Growth Strategy
Dan FormanCo-Founder & CFO
Global Operations & Commercial Strategy
Industry Network
Backed by a senior network of advisors, operators, and specialist partners, Migrate connects you into a wider network that combines local market insight with global standards.
This includes access to fractional and freelance talent, alongside opportunities to partner with complementary agencies to strengthen capability and deliver more integrated solutions.
Ensuring you are not only visible but equipped to compete and win in the region.
Extending your
reach beyond
the core team.
A community for independent
agencies to learn, collaborate,
and grow stronger.
Powered by Migrate, the Alliance of Independent Agencies Middle East is the regional
expansion of the established UK network, bringing a proven model of collaboration,
training, and capability-building to the region.Powered by Migrate, the Alliance of Independent Agencies Middle East is the regional expansion of the established UK network, bringing a proven model of collaboration, training, and capability-building to the region.
Community
A trusted network of independent agencies growing together.
Connectivity
Collective strength to unlock shared opportunity and growth.
Capability
World-class training and benchmarking strengthen teams to scale sustainably.
In a market where independents often operate in isolation, the Alliance brings agencies together to connect, learn, and build capability, enabling you to strengthen your agency from within and compete with greater confidence.
Join the Alliance
MigrateIndex
Be seen.
Be understood.
Be selected.
MigrateIndex is a platform built exclusively for independent agencies and Martech companies, providing a structured and credible view of your capabilities in the market.
Built as more than a directory, it serves as a platform for connection and enables you to present your company with clarity and intent, strengthening how you are positioned and connecting you to more relevant brand opportunities.
MigrateIndex
This is not a static
platform.
Migrate actively invests in driving brand engagement through a multi-channel approach, ensuring the platform remains visible, relevant, and used by the right audiences.
Built with a clear objective, to connect brands and agencies for long-term partnerships, MigrateIndex is designed to deliver real value, not just presence.
MigrateIndex
Get discovered by
elevating your listing
Showcase your Agency or Martech company within a platform built for independents.
Where structured visibility and deeper insight make you easier to discover, easier to understand, and better aligned to relevant opportunities.
Basic
A foundational profile with essential information, ensuring your presence within the independent agency landscape.
Complimentary
Verified
Enhance your profile with richer detail and validated information, strengthening how your agency is understood and evaluated.
Subscription fee
Premium
Increase visibility through featured placement and prioritised exposure to brands.
Subscription fee
Choose your level of presence to increase visibility and unlock greater exposure.
Response For Partnerships
A more effective
way to connect
with brands.
Response for Partnerships is Migrate’s structured approach to agency selection, designed to bring greater clarity, alignment, and long-term partnership focus.
When a brand brief is defined, Migrate curates a shortlist of agencies from its network, spanning the MigrateIndex and the Alliance of Independent Agencies Middle East, and engages those best suited to the opportunity, based on best fit and alignment.
How we work with you.
We support Agencies and Martech companies at different stages of growth, whether you’re entering the region or looking to scale within it.
Expansion into the Middle East
Establish, Connect & Grow in the region.
We partner with you to establish your presence in the Middle East, connect you with the right brands and opportunities, and support your growth across every stage, from market insight and positioning through to RFP success and ongoing performance optimisation.
Growth in the region
Strengthen your position and unlock the next stage of growth.
For agencies established in the region, we partner with you to refine positioning, define your go-to-market approach, and shape a clear growth strategy, strengthening marketing, commercial models, and operations to unlock your next stage of growth.
Alliance of Independent Agencies Middle East
Build capability and connection through community.
Powered by Migrate, the Alliance brings independent agencies together to upskill teams, share knowledge, strengthen capabilities and fuels collaboration through a connected community focused on long-term growth.
MigrateIndex a specialist directory
Be visible. Be connected. Be positioned for the right opportunities.
Showcase your agency or Martech company to brands across the region, increasing visibility, on our platform built for independents. Creating more opportunities to connect, engage, and participate in relevant RFPs.
Valued by agencies.
Proven in practice.
“Migrate went beyond surface-level positioning to really understand the agency landscape in the region, our strengths, our ambition, and our direction. The result is a clear, compelling proposition that defines both how we show up in the market and how we grow as a business.”
Insights &
Perspectives.
Explore Migrate’s latest thinking, industry
perspectives, and conversations shaping
the future of agency ecosystems in the
Middle East.Explore Migrate’s latest thinking, industry perspectives, and conversations shaping the future of agency ecosystems in the Middle East.
The industry doesn't need better pitches; it needs better standards
"If the industry expects a better pitches and partnership with clients, it must behave more like a partner itself," says Migrate's Nick Walsh.
Independent agency CEOs call out the industry’s biggest challenges
Alliance of Independent Agencies Middle East held its first CEO Summit, where leaders discussed the future of client-agency partnerships.
Start your journey to a stronger position in the ecosystem.
perspectives Migrate brings to navigating the region.